for brands, agencies, and publishers.

Content that works in the context of its business model.

How content works at your org depends on your org's business model. My experience working across models helps me see how you can use content to achieve your strategic objectives.

Brands
We consult with brands to develop, iterate, manage, and staff their content offerings.

Content Marketing Strategy

Develop content marketing plans, including the creation of concepts, topics, voice and tone, distribution, social, and measurement and KPIs.

Content Product Development

Develop content product ideas that align with brand voice, values, and pillars.

Content Team Building

Develop staffing plans, recruit, assess, and hire content executives and creators.

Ops Modeling

Develop workflows and processes to connect content creation and management across departments.
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Publishers
We consult with publishers to develop their native studios, and to assist with creative ideation for advertisers.

Native Studio Development

Staffing plans and capabilities planning, including hiring.

Branded and Sponsored Concepting and Proposals

Lead development of creative concepts for partner brands.

Creative Event Ideation

Lead development of event ideas for partner brand.
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Agencies
We help agencies develop creative content ideas, pitches, and proposals, and manage content programs for clients.

Pitch & Proposal Development

Lead the development of content marketing pitches and proposals for prospects and clients.

Campaign-based Narrative Development

Develop and manage content marketing initiatives for brand campaigns.

Agency Content Creation

Develop strategic content comms for agencies, including publication development and launch.
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