Setting editorial strategy for a men's lifestyle publication
Role: Founding Editor
Founding editor for InsideHook, a newsletter-driven city guide for men of means. Built nationwide editorial and design team, and set publishing strategy across web and social. Created and led native advertising strategy, including video, social and written content, leading to recurring deals with marquee advertisers (e.g., Porsche, Glenlivet, Cartier, and Ralph Lauren). 500,000 subscribers in three years.