it's me, the about page.

All about it since 1977.

I'm a creative content consultant who conceives new editorial products, hires staffers for new products and companies, develops and executes new editorial plans, creates content strategies for brands, and develops content proposals, pitches, and strategies for agencies. Recent agency and client projects have included Adobe, Amazon AWS, The National Association of Realtors, Box, and Budweiser.

I also develop creative events. I like to make people dress up in costumes and have fun ¯\_(ツ)_/¯


Rental Car Rally

Founded 2008. An annual overnight, backroads-mostly scavenger hunt in costume from Los Angeles to mysterious locations. Take me there!


The Great Steak Debate

Founded 2013. A branded event developed at InsideHook for Audi (and produced annually since), the Debate asks diners to enjoy a blind taste test of America's best steaks. Lemme see it!



2007-2009. The world's first-ever Wii Tennis tournament, covered by ABC World News Tonight, Sports Illustrated, and Roberto Verganti's Design-Driven Innovation. Held at Barcade Brooklyn. Show me more!

And here are some writings and such. I'm one of the most followed writers on Medium who write about content. Feels weird.


You Don't Get It, You're Not the Point

The surprising reason why your brand sucks at storytelling, and what to do about it. Read more >>


Make Relationships, Not Things

Brands think of content as another product to create, but content isn’t a thing. Content is a relationship. Read more >>


Seeing the World Through Facebook's Eyes

Why trying to perfectly manage a thing usually kills the thing. Read more >>

Meet our talented team. Steve is various and contains multitudes.

Client-Facing Steve

CCO, Co-founder

Marketing Steve


Vacation Steve

Dir., Michelada Accounts

Costume Steve

Dir., Sartorial Activities

Happy Hour Steve

EVP of Greetings

Wedding Steve

Head of Bev Ops

Driver Steve

Head of Driving Things

Oof Steve

Head of Paperwork

Weirdly Lit Steve

Party Planner

Trapped Steve

SVP Snow Globes

Bullhorn Steve

VP of Messaging

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