Founded 2008. An annual overnight, backroads-mostly scavenger hunt in costume from Los Angeles to mysterious locations. Take me there!
Founded 2013. A branded event developed at InsideHook for Audi (and produced annually since), the Debate asks diners to enjoy a blind taste test of America's best steaks. Lemme see it!
2007-2009. The world's first-ever Wii Tennis tournament, covered by ABC World News Tonight, Sports Illustrated, and Roberto Verganti's Design-Driven Innovation. Held at Barcade Brooklyn. Show me more!
The surprising reason why your brand sucks at storytelling, and what to do about it. Read more >>
Brands think of content as another product to create, but content isn’t a thing. Content is a relationship. Read more >>
Why trying to perfectly manage a thing usually kills the thing. Read more >>
Dir., Michelada Accounts
Dir., Sartorial Activities
EVP of Greetings
Head of Bev Ops
Head of Driving Things
Head of Paperwork
SVP Snow Globes
VP of Messaging