hi, i'm steve.

I work with brands, agencies, and publishers on content strategy and operations. I also send delightful dispatches on the internet, business, and culture.






My expertise is content strategy: I help agencies pitch and execute, help brands launch and manage, and help publishers create new ways to reach audiences.

Agency Projects

Conceive content marketing strategies, develop pitches, and run engagements for agency clients

Content Strategy

Conceiving, launching, and iterating content programs for brands, publishers, and agencies

Recruiting

Find, interview, and hire the most qualified creatives and editorial candidates

Workshops

Develop and host content workshops for brands, agencies, and publishers

Helping Adobe understand their audience for a new product. Audience research and product positioning.

To support the launch of its new 3D design tool, Dimension, my team created a content marketing strategy by researching potential audiences, developing customer journey maps, and devising a go-to-market content plan.

Creating a custom publication for Box. Content marketing strategy. Publication creation, launch, and management.

Working closely with Box's product marketing team, we created a brand new publication, Blueprint, to reach IT decision makers. Publishing over three months, Blueprint quickly became an influential voice in the "future of work" conversation.

Recruiting executive editorial leaders at A&E. Candidate search, interview, and hire.

To fill a vice president position in A&E's online content department, we interviewed ~15 editorial leaders, developed a ranking process, recommended an excellent candidate and shepherded them through hiring.

Let's talk! Drop me a line. I'd love to hear about your org and talk about how I might be able to help.

CONTACT

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